What differentiates Initial Call?

Our People. We're true B2B sales professionals. Initial Call recruits well-educated consultants with experience across a wide range of companies and industries. This caliber of talent enables us to offer complete inside sales operations services—from campaign consulting to CRM customization to traditional lead generation.

Because our consultants typically have at least 15 years of B2B sales experience, we understand how what we do impacts your sales cycle. We bring on board only those consultants whose maturity and integrity will make Initial Call a trusted business partner for the long run.

Our Model. We've developed an infrastructure that supports the sales experts assigned to your account. That means you're not burdened with managing our people. Here's what our model means to your company:

• We take you live fast. Because we use only well-qualified B2B lead generation experts, we can launch a campaign in two to three weeks—less time than it would take you to recruit, hire and train your own inside sales staff.
• We mitigate your risk. We actively manage each consultant's performance against agreed-upon metrics. You don't waste time and money—or risk sales results—with untested, untried employees.
• We're transparent. Maybe you've worked with telemarketers who developed contact data and didn't share it with you. That's not us. We document our activity in your CRM—as well as the market intelligence and contacts we uncover as we work.

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