by Catherine Brown, President

 Many thanks to my friend, Jay Horne and his friend - the amazing trainer Giovanni Gallucci - for their class that came to Oklahoma City on April 21.  Extreme Social Marketing was not just about social media theory; I am proud to say that I learned a few things that I began using immediately.  

One of my new skills is searching for topics on Twitter so you can connect with people who may be asking about things that interest you.  (Go to search.twitter.com and type in your key words.  It's a little more confusing if you want to search by a geographical area but if you want to email me at cbrown@initialcall.com, I'll tell you more.)  This is pretty great.  I've been answering people's messages and expanding my network with this search ability.  Another lesson I took away from the seminar is how to use the website ping.fm.  Creating a ping account was very easy (really!), and with this, you can do all of your status updates at one time.  So, I can write one message, and it will automatically update LinkedIn, Facebook and Twitter all at once without my logging in to those sites.  While it's not particularly onerous to log in to only three sites today, I can see that ping would be particulary great for people who use YouTube, Flickr, and even more social media sites on a regular basis.  If you are lucky enough to have one of these classes come to your area, I encourage you to attend.  If not, email me and I'll tell you the short cuts that I learned.

Check out the the website to see if an Extreme Social Marketing workshop is coming to your area.