by April Karli
In our last internal newsletter we included the following article explaining our new social media efforts. We asked contractors at Initial Call to participate in discussions on our blog, follow Catherine (@InitialCall) and me (@AprilatIC) on Twitter, and let us know how they’re using social media.
It made me wonder, how is your company using social media internally? Are your employees kept in the loop about your social media and marketing efforts? What works for you? What doesn’t? Below is the content from our internal newsletter. I’d love to hear what you think.
Everyone seems to be talking about social media these days. Living in Austin I was bombarded a couple of weeks ago by SXSW Interactive which kicked off the SXSW annual film and music festival. Hundreds of tech-Twitter-Facebook-savvy people descended on downtown Austin tweeting and blogging the day away. I didn't attend (though I think it would be great fun to go sometime), but I did try to follow what was happening as much as I could. Luckily, the very thing they were talking about, social media, made it easy for me to do so.
Here at Initial Call we are rolling out several new efforts in social media. One of the best ways to know what's going on is to follow Catherine and me on Twitter (@InitialCall and @AprilatIC) to keep up with what we are learning and reading about sales, marketing, and social media.
Also, in the coming weeks look for the blog, Leave the Hang-ups to Us, to become more active with content being published frequently. Our website is also getting a facelift, and should be ready in the next few weeks. According to Robin Fox, a social media coach who has been helping me launch our efforts, Initial Call has a strong set of resources we can leverage to build our credibility in the sales industry. We will use the blog and website to promote our strong original content, white papers, ebooks, and client stories.
Posted on
Wed, April 14, 2010
by April Karli