Initial Call - Professional B2B Lead Generation, Sales Consulting, and CRM Customization

Generating B2B Leads: A Winning Philosophy

Initial Call—since its inception—has been driven by two key philosophies:

First, closing complex sales depends on relationship building. Relationships start with the first contact—and with positioning your company as a trusted advisor. Qualifying leads requires patience and persistence. In the Aesop fable, the hare makes a fast, showy start and then fades. Like the tortoise that ultimately wins the race, Initial Call creates and follows through on a great first impression, acts in your best interests and perseveres until we get the job done.


Second, companies that outsource all or part of their inside sales operations achieve a higher rate of return on their sales dollars. With Initial Call, clients instantly leverage our talent pool, rather than having to retain and hire employees. Just as important, our model delivers a sustained level of highly focused prospecting. When your inside sales employees have to fill the pipeline—and juggle other responsibilities—sales prospecting suffers, as our "average day" diagram illustrates:
Initial Call's disciplined sales professionals, established infrastructure and professional services deliver incomparable value.