RehabCare provides healthcare services to nursing and assisted-living facilities throughout the United States. Jeff Pickering, Vice President of Business Development and Sales at the company, realized that seeking the help of an outside sales firm could enhance the efficiency of his sales team. Says Pickering, "Initial Call’s no-hassle, quit-anytime policy assured me that they had incentive to strive for success and conveyed that their team is confident in their ability to produce results." 

Pickering enlisted Initial Call’s assistance in setting appointments with prospective clients in four out of ten sales regions during the second quarter of 2011. In the first eleven weeks of the project, Initial Call set 34 sales meetings across six states for RehabCare. Pickering reported that approximately one-half of those have grown into sales opportunities.

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