Initial Call - Professional B2B Lead Generation, Sales Consulting, and CRM CustomizationInitial Call - Professional B2B Lead Generation, Sales Consulting, and CRM Customization
Initial Call - Professional B2B Lead Generation, Sales Consulting, and CRM Customization

Professional Services that Drive B2B Sales

At Initial Call, we specialize in running inside sales operations for companies with complex sales cycles. As experienced sales executives, we bring our talents to bear on everything from designing, launching and managing a sales campaign to customizing your Salesforce.com or other CRM applications.

We offer professional sales consulting services in four areas:

  • Campaign consulting— Our goal is to become part of your team. We explore your objectives and work with you to plan the steps to success. We review your collateral, collaborate on sales messaging, outline a sales approach, and establish project protocols.
  • Customer Relationship Management (CRM) databases— Whether you have a highly developed CRM tool or are starting from scratch, Initial Call brings our expertise to the table. We can advise on CRM best practices and customize, cleanse and enter the results of our prospecting into your database.
  • Target account list creation— Good information is the foundation of every fruitful sales campaign. Initial Call can work with your current target account list or create one from our vast database resources. We also offer research and list scrubbing services.
  • High power appointment setting and account management— We understand that you want more than just meetings. You want highly qualified sales opportunities. Initial Call's sales managers don't read "canned" scripts. We are experienced sales professionals who will penetrate organizations, bypass gatekeepers, reach decision makers and act in your best interests at every step.

For more information about Initial Call's services, check out our FAQs.




1Solution Selling Fieldbook; Keith M Eades; Jimmy Touchstone and Tim Sullivan; copyright ® 2005; ISBN 0-07-145608-2

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