See part of Catherine Brown's training seminar, "Talents and Traps," which addresses the strengths that women bring to the sales process, as well as the easy-to-avoid pitfalls in selling.

Catherine spoke to several chapters of the Executive Women's Forum, International, a peer-advisory professional association for women business owners.

Some highlights include:

• defining sales in a way that leverages your natural strengths,
• utilizing your existing network of relationships to increase your sales numbers and 
• guarding the power you have as an individual with a valuable product or service