Executive Q&A: With Catherine Brown

In case you missed it, our own Catherine Brown was featured in The Oklahoman's Executive Q&A. We were excited for the opportunity for everyone to get to know Catherine a little better and to learn more about Initial Call. From the article:

 

 

In case you missed it, our own Catherine Brown was featured in The Oklahoman's Executive Q&A. We were excited for the opportunity for everyone to get to know Catherine a little better and to learn more about Initial Call. From the article:

Oklahoma City entrepreneur Catherine Brown has built a growing business on something many salespeople and business owners fear doing: cold calling prospective customers.

Her 14-year-old company — Initial Call — provides companies nationwide with cold callers to find sales for them, and also trains internal staffs to decipher and defray any hesitations that may be sabotaging their sales efforts.

“Many people think of sales as a four-letter word; others think ‘used car salesman,'” said Brown, who is sales executive in residence for i2E Inc., a private nonprofit corporation focused on growing technology-based companies in Oklahoma.

“But sales is about initiating relationships with other people, and people should be proud, not embarrassed or afraid, to offer products and services that others may need,” she said. “Anyone who ever has to convince anyone of anything is selling.”

From her home office near Lincoln Boulevard and NE 13, Brown, 44, sat down recently with The Oklahoman to talk about her life and career. This is an edited transcript:

Click here to read the full transcript of the interview.